Avenue Maintain is from Essie’s Spring 2013 Madison Ave-hue collection. Each polish in the collection was inspired by a famous shopping city. Avenue Maintain draws inspiration from the famous Avenue Montaigne in the Champs Élysées quarter of Paris. This street is lined with trees (and tourists) and is the location of many high-end retailers.
It’s clear that Essie was trying to create the perfect Parisian blue in a bottle. And they did! Avenue Maintain is a bright sky blue creme. It’s a very clean blue. No dusty or smokey undertones.
Like Hip-Anema, also from this collection, Avenue Maintain has a fabulous formula. I used just 2 coats in my swatches.
I absolutely love this polish (in case that wasn’t completely obvious by now!). It’s right up my alley and a nice change from all the darker colors I’ve been wearing during the fall and winter.
My favorite part of Paris is Montmartre. One day when I was at the top off the hill there was a crazy wind storm that came through. But after it cleared the sky above the Basilique du Sacré-Cœur was the most perfect shade of blue. This polish captures that blue perfectly.
This collection has started showing up in stores (I spotted the display at Rite Aid sans Hip-Anema last week).
Below the jump there are additional swatches. And for good measure here is a picture of Serena and Blair on Avenue Montaigne (because I’m having serious Gossip Girl withdraw!).